Playbooks, not theory.
What we'd tell a friend starting a brand. Written by people who built one.
How to start a brand from scratch: the one-channel way
Six steps, in order, and the one rule that keeps you from drowning.
One channelWhy your new brand only needs one marketing channel
Spread is the enemy. How to pick your first channel and when to add the next.
WhatsAppWhatsApp marketing for a new brand: a beginner's playbook
Set it up, build a list people want, and what to send each week.
Pricing & offersWe stopped giving launch discounts. Here's what we do instead.
Reward being early, not being price-sensitive.
One small thing for your brand. Every Sunday.
A five-minute email with one task you can finish this week, a real example of a brand that did it, and one mistake to skip. Written by founders who built a brand from nothing.
Your one thing this week: write your promise
Write one sentence: who it's for, what they get, why you.
A linen brand went from "premium linen fashion" to "linen you wear every day, not just on holiday".
Don't touch the logo until the sentence is done.
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