For the founder with nobody to ask.
Most people with a good idea don't have a mentor, a founder friend or a community to turn to. They don't know where to start, so they don't. Brand School is the mentor we wish we'd had: real founders' experience, powered by AI, walking you through it one small step at a time.
Make starting a brand possible for people who have no help.
No network, no degree, no team, no city full of founders. Just an idea and the will to try. Any kind of brand: a product, a service, a shop on a marketplace, a SaaS, a B2B company.
We built brands the hard way first.
founders we've worked with, advised or backed over the years.
built from zero and still run by us today: Rimore, a linen clothing label. Every lesson in Brand School was paid for there first.
Read the Rimore story →sellers use software we built to grow on Amazon.
Between us we've started companies, sold one, invested in others and run a brand day to day. We've made most of the mistakes Brand School now helps you skip.
Two founders. One kitchen table.
We're a couple. We've been doing this for years: building our own brand, advising other founders, backing a few. Brand School is that experience, written down and made available to anyone who wants to build on their own.
Bhavana in Rimore linen, obviously.
Bhavana Gupta
Founder of Rimore, a linen clothing brand she built from nothing and runs every day: product, content, ads, marketplaces. Consults for other brands. Leads Brand School: what the mentor says, how the journey feels, and what founders need next.
Brand · Marketing
Akash Singh
Co-founder of SellerMate.AI, the Amazon ads platform used by 1,000+ sellers. Earlier co-founder and CTO of Observe.AI. Angel investor in Indian startups. Supports it with the technology.
Technology · GrowthWhat we believe.
One thing at a time.
Ten things done badly kill more brands than one wrong choice.
No blank pages.
Starting is the hardest part. So we make it a tap.
Honest over nice.
A good mentor says "not yet". So does ours.
Your brand is yours.
You approve everything. You own everything.